Hi. I’m Rosanne.

I’m a writer, strategist, and creative director.

 

Profile

Clever and capable writer, storyteller, and problem solver who helps clients to engage with their key audiences. Since 1997, I've worked primarily in the pharmaceutical and health care space, so I am used to working within the confines of a regulated industry. .I'm a quick study on all therapeutic areas and all topics and am comfortable working closely with industry experts.

 

What I Do

2012-PRESENT

Chief Everything Officer

INTENT Communications, LLC, Newtown, PA

I'm a former agency leader and CMO who, in 2012, decided to reconcile my need to make a living with my need to have a life. I decided I would try living in the land of the free(lance) for one year. I have never looked back. INTENT was named for my sense of purpose in seeking a life that served all parts of me. It is also an acronym, reminding me of why I work. INTENT stands for I Need To Earn Nina's Tuition.

My Skills

 

  • Creative Writing

  • Creative Strategy

  • Experiential communications

  • Live Training

  • Business Writing

  • Learning design

 

What I Create

  • Communication plans

  • Executive presentations

  • Meeting creative

  • Employee onboarding

  • Salesforce learning

  • New-hire training

  • Patient videos

  • Coaching programs

  • Training videos

 

 Clients Served

  • Abbvie

  • Allergan

  • AmerisourceBergen

  • Biogen

  • Boehringer-Ingelheim

  • Bristol Myers Squibb

  • Eli Lilly and Company

  • FA Davis Company

  • Impax Laboratories

  • Ironwood Pharmaceuticals, Inc.

  • Law School Admissions Council

  • National Association for Sports Medicine

  • Novartis

  • Nielsen Global Media

 

HealthCare Brands

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Therapeutic Areas

 

  • GI

  • Neuroscience

  • Anti-infectives

  • Women's Health

  • Immunology

  • Oncology

  • Rare Disease

  • Diabetes